camilo: at home concert

Youtube Music
Digital

during covid artists were not able to go out there and promote their new music. so the youtube music kitchen was born. a one stop shop for all the quarantine content needs with the right ingredients to give fans what they crave.

Camilo and his wife, Evaluna, were moving into their new home together, and invited viewers around the world to take part in a one-of-a-kind housewarming party. 

to help bring that party to life, we leaned into Camilo’s lighthearted nature and open, intimate relationship with his fans to create a fun, colorful event that brings the audience into Evaluna and Camilo’s world in a larger-than-life way. 

the main course: livestream

framed as a tour of Camilo and Evaluna’s new home, we followed the duo as they moved from room to room, taking us on a journey that tells the story of their relationship through the songs of the setlist.

the livestream reach over more than 126K viewers, but for the sake of Camilo and Evaluna's privacy, only the performance segments are available to stream. (full performances here)


but the livestream is only the main course.

dessert: chart-boosting content.

after the song's release, we made a lyrics video for the song 'Vida de Rico; where we recreated their house and hid easter eggs throughout for the fans.

appetizers: the teasers

we also created unique, easy-to-make, snackable content to hype camilo's fanbase, get the internet talking, and build potential audiences for upcoming livestreams and music releases.