during covid artists were not able to go out there and promote their new music. so we made youtube music kitchen was born. a one stop shop for all the quarantine content needs with the right ingredients to give fans what they crave.
Saweetie has a multi-faceted personality with distinct characteristics for each of her personas.
So we wanted to highlight the many sides of Saweetie by creating a video that brings her different online personalities to life in an animated video simulating a racing video game.
Icy Queen, Professor Saweetie, Pretty Thug.
We 'tapped' digital creative TillaVision, known for crafting surreal, 3d and video-game inspired graphics for artists like Drake, Pop Smoke, and Juice Wrld, to make our idea come to life.