saweetie: fast motion

Youtube Music
Digital

during covid artists were not able to go out there and promote their new music. so we made youtube music kitchen was born. a one stop shop for all the quarantine content needs with the right ingredients to give fans what they crave.

choose your saweetie.

Saweetie has a multi-faceted personality with distinct characteristics for each of her personas.

So we wanted to highlight the many sides of Saweetie by creating a video that brings her different online personalities to life in an animated video simulating a racing video game.

Icy Queen, Professor Saweetie, Pretty Thug.


We 'tapped' digital creative TillaVision, known for crafting surreal, 3d and video-game inspired graphics for artists like Drake, Pop Smoke, and Juice Wrld, to make our idea come to life.

the fans loved the video, some even commented on youtube that they want the video to become an actual video game.