local bar sundays

Bulleit Bourbon

DIGITAL + OOH

In 2020, Covid hits. Bulleit (and every other Diageo brand) pivots to a strategy supporting the trade. So, Bulleit (and every other Diageo brand) creates a fund, donates some money, and makes a pretty fun ad about their commitment to help keep bartenders pouring. In 2020, Covid is over (KINDA) - this time we're asked how we can help support bars and bartenders in their great reopening.

bars don't want a hand out, they want customers.

so we created a whole new drinking occasion to drive people back to the bar each and every week...

and used our entire marketing and media budget to promote it.

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the film.

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the OOH

Next Project

camilo: at home concert